Dee Dee DiFazio

Create. Pitch. Sell.

Create. Pitch. Sell.

branding, print, social media

The goal of this project was to create a campaign inspired by a faculty initiative. The campaign consisted of posters and postcards intended to be distributed throughout campus, as well as an ad that would be circulated on Instagram.

The initiative centered around the words create, pitch, and sell. Each poster highlighted one of the words and its associated action (create a scholarship, pitch your SCAD story, sell your work), while the postcards had to incorporate elements of all three posters.

The posters had to stand out around campus, and were designed to be in line with the university’s clean, bold aesthetic. An icon represents each word and they are set on simple color block backgrounds to make them pop. The text is simple and confined it to its own module to separate it from the icon.