FrosTone Paper Samples
The goal of this project was to redesign a paper sample booklet from a major paper manufacturer. The booklet was designed to showcase the versatility of French Paper Company’s FrosTone paper line while maintaining the company’s “retro” brand aesthetic.
The names of the paper colors are mountain-themed, which provided a basis for the concept: mountaineering. The book is roughly the size of a field journal that would be used to keep notes on an expedition.
Each of the paper samples is die-cut into the shape of one of the Seven Summits (the tallest mountain on each of the seven continents) to show how the paper functions for both printing and cutting.
The pocket on the left contains eight cards: one card with information about the paper line, and seven cards with an overview and fun fact about each of the mountains.