Dee Dee DiFazio

FraLi Gourmet

FraLi Gourmet

Branding, identity, print

The goal of this redesign was to update the existing logo and create a cohesive identity system for a local restaurant and market. It was intended to reflect their commitment to family, healthy eating, and locally-sourced food, and complemented a proposed interior redesign.

FraLi Gourmet is a locally-owned, family-run restaurant and market in downtown Savannah. Drawing from their roots in Sanremo, a popular resort town on the Italian Riviera, FraLi Gourmet uses authentic, hand-crafted recipes and all-natural, homegrown ingredients to promote healthy eating.

Working in collaboration with interior designers, the proposed system included a logo, menus, and merchandise.